I think it would be very good to have the opportunity to rename the alliance. The reasons could be different. I wanted to do it 2 times. First time it was small and I’ve deleted it… No problem. But now it is big, and I don’t want to make new.
Send in a support ticket to Flare, im sure they can rename it for you. They rename players with no problem
Installing such a feature in game would be confusing once you make a name for yourself. Would make it a pain to keep track of things. Its confusing enough that SK changes their emblem so often