Since you simply can’t measure activity based on those numbers. Activity can also be a guide for members, so chat could also be a task during conquest. Even when the player didn’t move out of the stronghold at all, you can’t determine if he was helpful a lot based on that.
There is one thing that of course could be used as measurement. Contribution of resources. When someone doesn’t even donate stone, wisdom or troops, then no rewards should be given. That would be a measurable fact that can be used.
The other proposals from your side can have a deep negative impact for the team, you have to realize that.
Moving means wasting energy. When you are out of energy, you can’t act on situations when the going gets tough. So sometimes it is needed to let energy restore to max to be able to act.
Low players joining wars where they are the decider (in a negative way, they make teams lose, since they are easy targets!) also are having deep impact with drastic consequences. Run out of alliance troops before day 3 ends and it will be a nightmare. When you would have won that war, since that player followed orders and didn’t join the war that would be much better for the team.
Or even worse, start wars, break peace treaties just because a player wants to score 1k skulls? I would rather be trustworthy as leader, my reputation is at stake. And what about a conquest where there is peace with all other alliances, should nobody get a reward?
A player who doesn’t obey orders like staying out of a war or starting wars (breaking peace treaties) would be high on my kick priority list. Conquest is a team event. And making preconditions like that will result in selfish actions, hurting the team.
It goes further than just losing wars. A guardian that lost his troops (lost war), is an easy target. Since you move on the map, you can’t react and reach the spot where a new war is started due to lack of energy. Players join wars where they shouldn’t take part of (you need players outside a war to defend important spots), while they had to protect an area will be results of such rewards.
So absolutely no, there should be no individual rewards for moving or scoring skulls. Rewards for conquest are more than fine. If you want higher rewards, make sure to promote.
There was a time that there were no rewards for war seasons (only thing we could get is those boosts). Still a lot of players took responsibility and did what was needed. Team effort, you help your team members. Nowadays we are way too spoiled and want rewards for almost anything.