With the setup the game has NOW, I say let 'em change their names ONCE. Sometimes when we sign up for something, we can’t think of a good name off the bat. We get stuck with things like “Thunderbolt” (As we all know, it’s actually a LIGHTNING BOLT, thunder is only the sound!). Changing it once should be fine to me, I can’t imagine why anyone would need to change their name every other week unless they’re hiding something. (known deadbeat?)
However… some good points were raised above- have a reputation system (like eBay)… oh PLEASE let us have a reputation system in 4.0! I bet half the players out there would be outed as deadbeats! Have it where you click on a poster’s name and it shows their history, including name changes and alliance changes. Have it like facebook, where if you change your name after your initial signup, your “address” is still your original name. Any of these would be great and I’d be fine if people want to change it up from time to time, but constantly changing it as it is NOW would make recruiting and managing a royal PITA… or would that be a Royal Revolt 2 PITA? ?